Overview

Led the complete overhaul of a B2C SaaS product designed to streamline influencer marketing workflows. This project aimed to empower content creators and major brands like Nike, Samsung, and Monos, enabling them to efficiently scale their marketing efforts through robust automation and personalized campaign management tools.

Key Contributions

Platform Redesign: Reengineered the entire user interface and user experience to support more intuitive navigation and efficient workflow management, directly impacting user engagement and satisfaction.

Affiliate Marketing Integration: Analyzed and integrated affiliate marketing flows into the platform, allowing creators and brands to leverage affiliate strategies seamlessly within their campaigns. This addition provided new revenue streams and deeper insights into marketing performance.

Market Analysis: Collaborated with product managers to conduct a thorough analysis of market trends and competitor offerings. This research informed strategic decisions in the development process, ensuring our platform offered cutting-edge features that addressed current market gaps.

Internal Alignment: Facilitated cross-departmental alignment, ensuring that product development goals were synchronized with business objectives and user needs, leading to a cohesive product strategy.

Technology Implementation: Utilized modern technologies including cloud-based solutions and advanced analytics to enhance platform capabilities, making it a robust tool for global scale marketing campaigns.

Outcome

The revamped platform significantly enhanced the ability of creators to monetize their influence and enabled brands to tailor their marketing efforts with unprecedented precision. The integration of affiliate marketing flows further enriched the platform's functionality, making it a comprehensive tool for managing diverse influencer marketing strategies.